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about me

hello, i'm annalize and i own and run secret bridal boutique at my home in hastings. every bride deserves the best care and attention in choosing her wedding dress, you will enjoy the benefit of over 25 years of experience in looking after brides.

I pride myself on truly caring for my brides and their individual experience – i’m excited to showcase the unique and diverse collection from south african designer elbeth gillis.

I believe that finding your dress should be honest and fun, not stuffy and serious. I have a wide range of styles, and due to my fashion background, anything is possible if you can dream it.

dressmaking service

alterations are what we do to make your dress fit. whether it’s a bespoke dress or a ready to wear dress, chances are you will need some adjustments. 


i will go through all of this with you in your first fitting once your dress arrives and in accordance with your wedding date, leaving enough time to have it ready for your big day. 


the alteration costs will vary depending on what you need doing to your dress and i will do my best to quote you as accurately as possible.

keeping safe during your visit

if you are feeling unwell due to a cold, flu or covid, contact me and i'll happily move your appointment for when you are well again. 

meet annalize

to make an appointment with annalize at the shop or discuss our dressmaking service, please click on the button below or call +44 (0) 7899 926962

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